Certificate • Artificial Intelligence

Applying Artificial Intelligence in SMEs

A concise, hands-on certificate that helps SMEs understand AI, identify concrete use cases, and deploy accessible tools across decision-making, operations, HR, marketing, and sales.

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49 CHF 3-month access Virtual tutor Certificate of completion
Short programme 49 CHF

What is included

  • 3-month access to the full course
  • Virtual tutor guidance
  • Step-by-step video lessons
  • Exercises and quizzes
  • Downloadable resources
  • Certificate of completion
Secure checkout

Who should attend

Employees, managers, administrators, and technicians within SMEs seeking to understand and activate AI in day-to-day business.

Prerequisites

A stable internet connection, a headset, and the desire to explore practical AI applications for your organisation.

Learning outcomes

Gain a clear view of AI opportunities, accessible tools, and the roadmap to integrate them responsibly inside your organisation.

Learning objectives

What you will learn

The curriculum is structured for rapid, concrete upskilling tailored to SMEs and mid-sized organisations.

AI fundamentals

Understand AI concepts, history, evolution, and applications with emphasis on SME use cases.

Decision & operations

Identify and deploy AI solutions that boost decision-making and operational efficiency.

Ethics & responsibility

Evaluate ethical and social impacts and implement responsible usage guidelines.

Accessible tooling

Discover affordable AI tools to support HR, marketing, sales, and support functions.

Long-term roadmap

Build a sustainable adoption strategy and plan continuous capability development.

Curriculum

Certificate modules

Progress from AI fundamentals to long-term deployment with a sequence designed for SME leaders and teams.

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Definition, history, market evolution, and strategic implications of AI with a focus on SMEs and mid-sized businesses.

Data analysis, decision-support systems, and case studies illustrating AI-enabled strategic choices.

Automation opportunities, productivity gains, and frameworks to quantify operational impact.

Ethical considerations, governance, regulatory checkpoints, and best practices for responsible adoption.

Panorama of affordable platforms, implementation tips, and feasibility analysis tailored to SMEs.

Recruitment, learning, performance management, and structured change adoption in HR processes.

Marketing automation, predictive analytics, customer engagement, and personalised experiences.

Key metrics, performance tracking, and continuous improvement loops.

Scenario planning, capability roadmaps, and budget considerations for sustained adoption.

Action plan, resources, and guidance to launch or scale your AI roadmap.
K2R2 • Virtual tutor

Guided learning for smoother progress

The certificate leverages a virtual tutor to keep you on track, clarify key notions, and support real-world adoption.

Combine premium content, exercises, quizzes, and downloadable resources for a modern experience that converts learning into business results.

Why this certificate stands out

Practical

Immediate business use cases tailored to SMEs.

Accessible

Compact format compatible with busy schedules.

Supported

Virtual tutor plus exercises for better retention.

Certified

Earn a completion certificate to validate progress.

Secure payment (49 CHF)
Enrolment

Start your AI journey now

Join a programme designed for professionals and SMEs who want to understand AI and turn it into a performance lever.

Pay 49 CHF and enrol Contact DOKENT